Design Business & The Industry of Design

Get the latest expert advice in marketing, growth, management and legal issues of interest to principals and design management. And, find tips for starting your own design business. HOW has pooled together industry experts and business consultants to provide the tools to help you achieve success in the design industry as a business leader. Plus, hear stories of design businesses from around the globe and the business philosophies that guide these successful entities.

40 Things We Loved About HOW Design Live 2018

By: Amanda Aszman | March 1, 2019 | Comments 1

What an amazing week it was at HOW Design Live in Boston! Enjoy this roundup of the best quotes, takeaways and memories from the adventure.

Embrace Embossing with Neenah and Euclid

By: HOW staff | February 28, 2019 | Comments 0

On top of textured paper, embossing adds more texture, more feeling, and more impact. Neenah Paper explains why foil stamping is great and embossing is boss, especially on their new leather-inspired line of textured paper.

Report Shows Morale Challenges for In-House Creatives

By: Tim Newcomb | February 26, 2019 | Comments 0

In-house creative teams are facing challenges in morale, leadership, and collaboration. This industry report breaks down participants' responses and what they indicate for the in-house design industry.

How To Manage Your Time Doing A Million Things At Once

By: Matthew Manos | February 21, 2019 | Comments 0

Matthew Manos, founder of verynice.co, tells us his top 8 techniques for time management, including sending very short (or very long) emails or sometimes no emails at all.

Four Ps of Marketing (Plus Three More Ps)

By: Ilise Benun | February 18, 2019 | Comments 0

Ilise Benun, founder of Marketing-Mentor.com, breaks down the four Ps of marketing. From her years of experience, she's added three more Ps designed to even further enhance marketing for freelancers, designers, and entrepreneur.