Learn how creative leaders can provide the kind of training and development opportunities their staff needs, and how to leverage these skills at conferences like HOW Design Live.
Design Business Clients: Communication & Management
End the Feast & Famine Syndrome in Your Creative Business
“In 2014, about 1 in 5 graphic designers were self-employed,” - from the Bureau of Labor Statistics If you consider yourself one of the 20% of designers who are self-employed, then you’ve noticed that the creative business market is extremely competitive when it comes to winning over clients and staying financially afloat. While, yes, it’s...
3 Tips for Building Client Relationships
Every designer, rather in-house or entrepreneur, benefits from establishing positive client relationships - this is a no-brainer. Actually initiating that rapport is where it gets tricky. Design entrepreneur Shari Schwartz has lived through the process of building and sustaining a client base, and she shares her learning lessons in the course, How to Develop...
Podcast Episode 35 - Michael e. Stern on Negotiating with Confidence
In this HOW Design Live podcast, Ilise Benun's conversation with photographer Michael e. Stern goes beyond negotiation to how to price your design services.
Podcast Notes
Why “Word of Mouth” Is Not a Marketing Strategy
"Word of mouth" isn't a marketing strategy. Leverage your talents and your expertise instead.
Q&A: How to Communicate Brand Strategy to Clients
I’ve been consumed with gathering all the branding tips I can. My hyperfocus on everything branding might be a little obsessive at the moment, but that’s because I’m reevaluating my own personal brand. Plus, it’s always beneficial to be informed of the best branding practices. In the process of devouring all the branding information, I...
Managing Change: 7 Steps for Smooth Product Development
Here’s a rundown of the six stages required for product development—and seven steps for managing change to prompt the progress you need.
The Art of Selling: How to Build Strong Client Relationships
A successful design project relies on a strong partnership between consultant and client—and that doesn’t come by happenstance. Stephanie Simpson of argodesign shares tips for how to build strong client relationships.
Acing the Pitch: How to Pitch New Clients
Pitching new clients is an intimidating—but crucial—part of the design game. That’s why you need a play-by-play game plan for making your next design pitch the clincher.
The Future of Creativity: Understanding Value
Challenging to understand and even more complicated to define, the proper perspective on value creation is a critical function for the future creative.