Are you talking only about yourself and your work in your self-promotion? If your goal is to get more design clients, that's a mistake. Here's why.
Getting Started in Freelance Design
Are RFPs a Waste of Time?
Wondering whether that Request for Proposal is a waste of your time? Check out Ilise Benun’s 10 criteria to help you decide whether you should spend your time elsewhere.
Why Your Dream Clients Definitely Want to Hear from You
Content marketing is neither a panacea nor a magic bullet. That said, it can be the most effective marketing tool available, with a few “ifs”—if you strategically map out a content plan, if you invest the time and if you commit the resources to do it right.
Should You Price Hourly?
So many designers hate talking about money, which makes pricing one of the most dreaded aspects of being self-employed. Perhaps that’s why so many designers resign themselves to pricing their services by the hour. But hat is truly a tragedy—and here's why.
Connecting the Dots of Marketing: How One Designer Does it
If your marketing for your design business is a bit all over the place, it may not even be worth your time. After all, the key is to reach the right people with the right message at the right time. But exactly does that look like for a designer? Ilise Benun of Marketing-Mentor.com shows...
What To Do If You Start a Project Without an Agreement
Obviously it's a bad idea to start a freelance graphic design project without a contract in place. But the reality is, this happens all the time. Here's what to do if you find yourself in a sticky situation with a client.
What to Say When: A Cheat Sheet for Tricky Conversations
Ever find yourself tongue-tied or even speechless with a client or your boss? Then you'll love this cheat sheet for tricky conversations with clients and other non-designers.
Why Your Portfolio’s Not Getting You The Job You Want
Still don't have the job you really want? The problem may be your portfolio. Tobias van Schneider, co-founder of Semplice, shares what could be wrong—and how to make it better.
When Your Bread and Butter Stops Bringing Home the Bacon
Creative freelancer Greg Paprocki shares 4 tips for when, in the midst of changing trends, your creative career comes to a screeching halt.
Insights from a Rocky Road to Creative Self-Employment
From agency jobs to stock illustration and freelancing, creative entrepreneur Greg Paprocki has learned a thing or two.