Podcast: Jeffrey Shaw on Speaking the Lingo of Your Ideal Customer

Listen and learn from lively conversations
about the business of creativity and creativity in business.

Episode #85: Jeffrey Shaw on Speaking the Lingo of Your Ideal Customer

In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, chats with marketing and branding consultant, Jeffrey Shaw, also author of Lingo: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible, about how to attract your ideal customers. Subscribe on iTunes here.

Background Music by Kevin D. Hartnell

About Jeffrey Shaw:

Bio:

Jeffrey Shaw is host of the popular business podcast Creative Warriors, a TEDx speaker, a featured storyteller on The Moth, and a keynote speaker at creative and business conferences. For more than three decades, Jeffrey has been one of the most sought-after portrait photographers in the U.S., photographing the families of such notables as Tom Seaver, Pat Riley, Jim Nnatz, David Bloom, Stephanie Seymour, and C-Suite executives from Twitter, Anheuser Busch, 3M, as well as Wall Street leaders too many to mention. His portraits have appeared on the Oprah Show, in People magazine, O Magazine, and others.

Having a keen eye isn’t just for what one sees, but also for what one senses. Jeffrey Shaw uses this honed intuition developed as a photographer to teach creatives, entrepreneurs, and service-based businesses how to attract their ideal customers by speaking their Secret Language. He’s the author of the book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.