You’ve researched the brand, pinpointed media channels, written taglines, designed the logos. You’re ready to show the client your scenario analysis. Now what?
Author Archives: Douglas Davis
5 Steps for Managing Creative Feedback
Managing feedback is one of the most challenging part of a creative’s workload. The egos, the subjective “I just don’t like it” comments, the vague requests for something “different”—it can leave your head swimming and your relationship with your boss or client in a tenuous spot. How can you avoid this potentially toxic situation?
4 Key Professional Development Concepts for Designers
Douglas Davis outlines four important business terms designers should know for professional development.
Sell Without Selling: Ace Your Next Client Pitch
There’s a lot to manage when presenting your ideas to a client and too much at stake to show up unprepared. These 7 points will help you navigate difficult waters, anticipate problems and steer the conversation away from the cliff. There is an old African proverb that says, “Don’t teach a child not to...
The Client Pitch Presentation Checklist
In the November issue of HOW, contributor Douglas Davis gave readers seven points for pitching their work to clients. “Sell Without Selling” made the art of giving a presentation easy. Now, Davis followed up his article with the Client Pitch Presentation checklist below. Here’s some things you should keep in mind during your dry...